Meals To-Go

As the principal designer on this now-retired pilot program, I assisted the creative director and art director in developing the concept for all print and digital channels. 

As with any pilot, this campaign was a wild ride of changes, changes, and more changes. Originally a limited campaign with select in-store point-of-purchase (POP) channels, it then expanded into a full integrated campaign.

Tasks included: editing and organizing photo assets, photo shoot planning, applying the new Publix Uno design system into existing concepts, and designing print collateral and digital ads.