Hi! It’s Shumway.
For over ten years, I have honed skills as a creative and strategist in various roles—from design to strategy, from freelance to full time, and from ad agency to in-house agency at a Fortune 100 employer.
By day, I love staying on the pulse of memes, news, advertising, food, retail, sustainability, and cultural zeitgeist. I enjoy exploring the messy unknown, making sense of people, and making sense out of chaos.
When not online, I am probably reading in my hammock, exploring local food spots, or walking my cat Ada in the sunny city of St. Petersburg, Florida.
Experience
Founder | Medianoche
2023 – Present
Launching a new agency. Now seeking: Creative projects for a healthy planet and inclusive future.
Designer | Publix Super Markets
2018 – 2023
Supported integrated campaigns and social content creation for the grocer’s in-house digital team in Creative Services.
Content Creation
Collaborated with senior creative team on social media content development. Agile turnaround of various media formats across social media platforms. Pioneered new media formats. Involved in continual process improvement of paid and owned media content creation.
Integrated Campaigns
Over five years of in-house experience designing print, digital, and animated promotional materials.
Ad Production Artist | Publix Super Markets
2017 – 2018
Expedient turnaround of circular ad versions and print materials for the weekly circular ad team.
Design Intern | Publix Super Markets
2016
Completed numerous campaigns including brochures, newspaper inserts, packaging, and in-store promotional materials.
Design Intern | Out of the Blue Advertising
2014 – 2015
Projects included magazine ads, billboards, restaurant menus, branding, and emails for diverse array of clients—from Celebrity Cruises to Bulla Gastrobar.
Education
Bachelor of Science, Communication (Advertising)
Florida International University
Honors College – Dean’s List Award (GPA: 3.86)
Associate of Arts, Business Administration
Miami Dade College
Dean’s List Award (GPA: 3.84)
Awards
Silver Addy
Awarded for the premiere of much-loved Publix GIPHY stickers.