Feeding the Fanfare

Publix Social Content Creation

Project

Quarterly content creation for the brand’s social platforms catering to various areas of customer interest.

Since I first joined the in-house digital team in Creative Services at Publix, most of my work has centered around social media content creation.

My contributions have included assisting art direction (concepting and photo shoot planning), content creation (production, animation, video editing), and overall process improvements.

Below are a few sample content series, although many more were completed during my time as the lead social designer for this brand.

Publix Deli Pairings

An organic interactive Story showcasing our cult favorite “Pub Subs” and Deli teas.

Moonlight Movie Night

A content series featuring a DIY movie night snack box using upcycled items from Publix.

#Publix UGC Series

A templated series for featuring UGC imagery from the brand’s engaged fans.

#TBT Series

A throwback series featuring archival imagery and artifacts from the iconic brand.